Fonts that sell

Actually, it’s called a typeface. We’ll get into that

Joseph Zakher


Hi 👋

Last week was a bit hectic so I had to push this post to today. I’m trying to improve how I create these posts to provide a better experience. Excited to share this new version, feedback is appreciated 🙏

Yesterday, I was working at my home office with my girlfriend. She was working on her personal logo. I was curious about how she looked for typography inspirations and decided to help her a bit. In about 30 minutes, we found a great typeface for her logo alors que that process started almost 2 weeks ago! How did we do that?

I showed her the right resources to find great typefaces that would align with what she was looking for. I figured, why wouldn’t I do that in my newsletter, point you guys in the right direction and if you’re really interested in learning UI then you would have all the resources available inside a roadmap that would be iterated on.

Today’s edition is about typography, so here’s what you need to know and where to learn more on the topic, alongside a few of my go-to typefaces I use almost always.

First, what is a font and what is a typeface?

To keep it short. Roboto is a typeface. Roboto bold with a size of 12px is a font. Roboto with a size of 10px is another font. More on the subject by Google Fonts here.

Where did I learn about typography?

Platforms & websites

You can join me on Uxcel to learn more about typography and product design in general.

While writing this post, I found out that Google Fonts has a library full of free resources to help you get started with typography.

Book I recommend on the topic

A great book I’ve read extensively on the topic is “Design for Hackers” by David Kadavy where you can not only learn about typography, but also about all of the other design topics such as principles, colors, application on the web, SEO, and more.

My go-to fonts

I almost always use Inter as my go-to font for any project. It’s clean, modern, and minimal.

Another font I use to use a lot in my project is Poppins!

Honorable mentions

Check out the curated list of designer Diana Malewicz here. Loved the Syne typeface and tried it out for a project of mine 🤩

Let me know what you think about this format, and that’ll be all for today — thanks for reading 🙌



Joseph Zakher

Designing user interfaces for SaaS using Figma and Framer. I have built my own design framework to help founders build and grow awesome products.