UI design principles explained

What are design principles exactly and how to use them effectively

Joseph Zakher
3 min readJun 27, 2023

There are a lot of articles out there on design principles, usually with a title like “7 design principles” or “16 important UX design principles”. I could just insert the links to these articles and stop writing. So why would I write another post about design principles?

I think that design principles are taken for granted!

A lot of new and experienced designers overlook them completely and use them subconsciously. Including myself. If it wasn’t for these micro-courses I would have forgotten about design principles.

So if you want to build great products, let’s dive into the subject.

What are UI design principles exactly?

UI design principles provide a foundation for creating interfaces that are user-friendly, visually appealing, and effective in achieving their intended goals.

— ChatGPT

They provide a framework for creating user-friendly and engaging experiences. It’s the root of all good and great designs. So how could we forget about them? We use them daily mindlessly.

Here are the most important ones you should definitely keep in mind:



Joseph Zakher

Designing user interfaces for SaaS using Figma and Framer. I have built my own design framework to help founders build and grow awesome products.